Fire Birds logo analysis

Following the Brief

The brief required the design of a female Volleyball team called Fire Birds. The ancient Greek creature Phoenix should be part of the whole design concept.


The name

The chosen name Fire Birds is directly related with the figure of Phoenix, which can be simple described as it is: a fire bird. The legend tells about a bird which has a 500 to 1,000 year life-cycle, near the end of which it builds itself a nest of twigs that then ignites; both nest and bird burn fiercely and are reduced to ashes, from which a new, young phoenix or phoenix egg arises, reborn anew to live again. The new phoenix is destined to live as long as its old self. The name suits perfectly a female team for its female connotations with birds and to show the strength and power which fire gives to the concept.


The concept

Colours related with fire as red, yellow and orange were used in the design process. Shapes as flames, birds and team players are part as well of the initial ideas. The Phoenix represents the strength of arise again from the lost, the adversities and difficulties. It represents very well the idea of a sport team which has to face a lot of pressure and develop competitive skills.


The Logos

The first approach shows a team player doing the regular first service in a volleyball match. It is surrounded by flames as sign of power. The name Fire Jumpers was one of the first ideas for a male team.

The second approach shows an eagle flying over a volley ball. This time, the flames used are more abstract, represented with sharp shapes. It is more obvious the concept of Phoenix which maybe is stronger than the first one. The name Fire Claws is linked to the bird image.

The final logo represents much better the idea of a female team and it suits the concept more accurate. The female silhouette has a Greek style and can be easily related with a bird for its rounded shapes. The flames are more stylish than the previous logos and the ribbon with the name of the team gives the logo a sense of institution. It is consider that this final concept can be developed more to design the final visual identity for the team.